The Owners Club (TOC) is an exclusive society built by and for fantasy sports lovers. It is a place to congregate, a place to collect, and a place to compete. It is the future of sports gaming through true ownership of NFTs. TOC provides you the opportunity for a lifetime of virtual and real-world experiences that can be earned by simply owning NFTs.
Role: Illustrator / Visual Designer
Overview:
My role encompassed creating compelling graphics for diverse marketing channels, crafting digital collection cards featuring illustrated NFL Super Bowl teams, and designing additional assets such as stickers for Discord.
Challenges:
1. Visual Identity: Developing a visual language that resonates with the essence of TOC and aligns with the exclusive and futuristic nature of the platform.
2. Digital Collection Cards: Illustrating and designing unique cards for all NFL Super Bowl teams while ensuring to not infringe on copyright.
1. Visual Identity: Developing a visual language that resonates with the essence of TOC and aligns with the exclusive and futuristic nature of the platform.
2. Digital Collection Cards: Illustrating and designing unique cards for all NFL Super Bowl teams while ensuring to not infringe on copyright.
Implementation:
1. Marketing Graphics: Crafted engaging visuals for social media and email marketing to captivate the target audience, driving interest and participation.
2. Digital Collection Cards: Designed a comprehensive set of digital collection cards, each showcasing the unique essence of an NFL Super Bowl team, contributing to the immersive TOC experience.
3. Discord Stickers: Developed a series of custom stickers for Discord, enhancing the community engagement and fostering a sense of identity among TOC members.
1. Marketing Graphics: Crafted engaging visuals for social media and email marketing to captivate the target audience, driving interest and participation.
2. Digital Collection Cards: Designed a comprehensive set of digital collection cards, each showcasing the unique essence of an NFL Super Bowl team, contributing to the immersive TOC experience.
3. Discord Stickers: Developed a series of custom stickers for Discord, enhancing the community engagement and fostering a sense of identity among TOC members.
Results:
1. Unprecedented Demand: The rapid sellout of all 4000 packs within one minute showcased an unprecedented demand for TOC’s digital collectibles, solidifying its position as a sought-after and exclusive platform.
2. Financial Triumph: Beyond a sellout, the immediate success translated into a staggering $1 million in revenue, further establishing TOC as a lucrative player in the NFT market and fantasy sports industry.
2. Financial Triumph: Beyond a sellout, the immediate success translated into a staggering $1 million in revenue, further establishing TOC as a lucrative player in the NFT market and fantasy sports industry.
3. Increased Engagement: The visually appealing marketing materials contributed to heightened engagement across social media platforms and email campaigns.
4. Collectible Appeal: The meticulously designed digital collection cards became sought-after assets, enhancing the overall perceived value of the TOC NFTs.
5. Community Connection: The custom Discord stickers fostered a sense of community identity, encouraging members to actively participate and share their TOC experiences.
4. Collectible Appeal: The meticulously designed digital collection cards became sought-after assets, enhancing the overall perceived value of the TOC NFTs.
5. Community Connection: The custom Discord stickers fostered a sense of community identity, encouraging members to actively participate and share their TOC experiences.
